Our story

Like many expecting parents, our founder John was overwhelmed and frustrated by the amount of baby products in the marketplace. Too many options, most of them unappealing. Although some fulfilled the needs of safety, function and durability, it felt like a herculean task to find products suitable in a modern home.

Having spent his career in fashion and retail, John knew that consumers deserve more. He also knew that buying stylish baby furniture didn't need to break the bank, and that it could be done in a responsible, sustainable way.

Inspired by this opportunity and the approaching arrival of his new baby, John founded ottobie.

ottobie's sustainable model ensures products are used to their fullest, eliminating the hassles of ownership. We believe that a better future for our kids can only come from a clear change in how we do things now. We’re here to simplify your journey.